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Sales progression, explained properly

Written for people who actually do this job. We’d rather be useful and lose the sale than be vague and win it.

GuideSales progression software for estate agents

Every agency system claims to help you progress sales. They mean very different things by it. This page explains the categories honestly — including where we fit and where we don’t — so you can choose properly.

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How it worksHow automated sales progression actually works

“Automated” is doing a lot of work in most vendors’ marketing. This page sets out the actual mechanism — what is decided by software, what is decided by a person, and what happens when it is unsure.

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GuideTracking a property chain — and finding the link that’s stuck

Most software tracks the sale in front of it. But a chain exchanges together or not at all, so the only question that matters is which link is holding up everyone else.

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SalesRelay is a trading name of Keelson Holdings Ltd, registered in England and Wales, company number 17359226. Registered office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. Registered with the Information Commissioner’s Office, registration number 00015117984.

SalesRelay provides transaction tracking and administrative coordination. It is not a solicitor, conveyancer or financial adviser and does not provide legal or financial advice. All demonstration transactions, people and firms shown are fictional.