SalesRelay chases solicitors, brokers, buyers and sellers for you — reads their replies, updates the transaction and decides what needs chasing next.
Your team only gets involved when a sale actually needs a human.
A real sequence from the engine. Watch what it does — and what it deliberately doesn’t do.
The seller’s solicitor promised replies to enquiries by Friday 28th. SalesRelay recorded the promise and will not chase before it.
Every agency system can tell you an enquiry is outstanding. The question is who picks up the work. A reminder still needs a person. An agent doesn’t.
The average agreed sale takes months to complete and a substantial share fall through. Almost none of that is your negotiators’ selling ability — it’s eight parties waiting on each other, with nobody whose job it is to keep the whole thing moving every day.
* Outsourced progression providers commonly advertise £250–£350 per transaction; one provider publishes £250–£350 charged on exchange. Figures checked August 2026 against publicly advertised pricing — see thesalesprogressor.co.uk and agent-support.co.uk. Transaction-time and fall-through figures are widely reported industry estimates, not our own measurements.
Four steps. Only the first one needs you.
Enter an accepted offer — address, price, and whoever you know so far. About a minute. Solicitors and brokers get added as they’re appointed.
Each party gets a short, plain-English question at exactly the right moment. No logins, no portal to learn — they reply to the email like they always do.
Replies are messy. SalesRelay understands them, pulls out the facts and dates, and updates the file — keeping the original message as evidence.
Chases, follow-ups and escalations happen on their own. Your negotiators get involved when a sale genuinely needs a human — not to ask “any update?”
Your buyer is selling too. Their buyer might be as well. SalesRelay links the connected sales and answers the only question that matters: which link is holding everyone up?
Two of the three are ready to exchange and can do nothing about it. SalesRelay concentrates its chasing on Bristol — and tells the other two agents why they’re waiting, before their clients start ringing.
The most dangerous thing in a transaction is nobody replying — and it’s exactly what a busy branch stops noticing. Here’s what happens without anyone remembering to.
Buyer’s solicitor asked whether searches have been ordered.
Sent automatically. Tone matched to first chase.
“This is now holding up the transaction. Could you confirm the position?”
Negotiator notified with the full message history and a recommendation to call. Risk raised, exchange forecast pushed back.
Nobody in your branch had to remember any of it.
SalesRelay is not trying to replace your people with an unsupervised robot. It takes the work nobody wants and leaves the work that needs a human being.
The reason to distrust AI in a transaction is that you can’t see why it decided something. So we built SalesRelay the other way round: the AI reads, but a deterministic engine decides — and both leave a trail.
If two people disagree, SalesRelay doesn’t guess. It flags the conflict and stops.
Not a to-do list with reminders. An engine that understands the process.
If a solicitor says searches are due back on the 26th, SalesRelay doesn’t chase on the 22nd. It waits, then follows up politely, then firmly, then escalates. Every chase records why it was sent.
Most systems track one property. SalesRelay links connected sales, scores how ready each link is, and puts its pressure on the one holding everyone else up.
Never a mystery number. Every risk level comes with its reasons: missed promised dates, open blockers, silence, or a wobbling link in the chain.
Your sellers and buyers get a jargon-free progress page — what’s done, what’s happening, who has it. Fewer “just checking in” calls to your branch.
White-label the client experience: your logo, colours, sender name and your own web address. Your clients see your agency doing the work.
SalesRelay runs alongside the CRM you already use. Add sales manually, by CSV or via the API. No migration, no retraining, no rip-and-replace project.
Change the numbers to yours. Agents don’t buy software features, they buy protected commission and returned selling time.
Illustrative only. The hours figure assumes SalesRelay absorbs the routine 70% of chasing — asking, waiting, following up and recording — and that judgement calls stay with your team. It is a working assumption, not a measured result, and we will replace it with real numbers from live agencies as soon as we have them. It makes no claim about your fall-through rate.
One monthly subscription per branch. No fee per completion, and no charge that goes up because you had a good month.
* The mid-point of the outsourced-progression prices cited further up this page. Fewer sales? The subscription doesn’t change. Put your own numbers in the calculator above.
SalesRelay is sold as part of the Agent Legend platform — one monthly subscription per branch, billed however many sales you progress. Full band pricing is at agentlegend.co.uk/pricing. Networks and multi-branch groups are priced individually — just ask.
It replaces the chasing, not the judgement. SalesRelay handles the routine back-and-forth — asking, waiting, following up, recording. When something needs a human conversation it hands it over with the full history attached. Agencies without a dedicated progressor get the capability for the first time; agencies with one get their time back for the sales that actually need saving.
No, and that matters — it’s the reason most progression software fails. Conveyancers get a normal email and reply in normal English. SalesRelay does the work of understanding it. There’s a one-click option too, but nobody is forced to learn a new system.
Every status change carries its source: who said it, when, and in which message. Nothing is marked complete without evidence. If the AI isn’t confident, or if two parties contradict each other, it stops and asks a human rather than guessing. The full audit trail is visible on every transaction.
Your CRM shows you what’s outstanding and reminds someone to deal with it. SalesRelay contacts the party, decides when to follow up, reads the reply and updates the record. The difference is who does the work: a reminder still needs a person, an agent does not.
It runs alongside whatever you use today — nothing to rip out. Add sales manually, by CSV, or via our API. Direct integrations with the major UK agency systems are on the roadmap.
Data is encrypted in transit and at rest, access is role-based, and every action is logged in an immutable audit trail. We’re registered with the Information Commissioner’s Office and built to UK GDPR principles. Full detail is on our security page.
You can put a live sale in within ten minutes. No implementation project, no training programme, no setup fee.
Security, data handling and GDPR detail: our security page →